The Importance Of Backlinks In SEO

Link Building and Inbound Links are an essential need for websites. Here we talk about why they are so important for SEO.

Whenever we talk about SEO, we divide it into on-site and off-site SEO. Off-site SEO mainly contains backlinks and social signals. Especially, to boost your ranking in SERP’s you need to get quality links from other authority sites. So, if SEO is new to you, then you might be wondering what Backlinks are and how they can help me to rank in search engines.

So, in this post, I would like to explain what is a Backlink and why they are important for SEO

What is a Backlink?

Backlinks are incoming links to a webpage. When a web page links to any other web page, it’s called a backlink. They are also known as “inbound links.” Search engine algorithms use the number of Backlinks as an indicator to determine if your site is important and deserves a high ranking.

Why are Backlinks important?

SEO backlinks are vital to helping & determine our niche. It is evident that only those website who are the same niche and have related content will like to link to your site. This linking will help your site to get indexed in the proper category, and you get traffic from these websites which are backlinking to your content.

Backlinks are also helped us to improve our search rank for a keyword, This, not the only factor that makes our page rank higher in a search result for a keyword, but it is certainly one of the most important. If our content is good, then websites will like to link to it, this shows the importance of the post of our site. If people links to your site that means the content is relevant, search engines do take that in the notice and like to serve the most valuable content to their users first.

Type of Backlinks

There are two types of backlinks

1. Dofollow Backlinks
2. Nofollow backlinks

What are DoFollow and NoFollow backlinks

When Google bots are crawling a web page, they look for an external links point to other sites. So, if your link was “do follow” then search, engines will follow the link and so link juice gets passed. For, e.g.,

[<a href=http://www.sharetrick.com rel="dofollow"> ShareTrick</a>
<a href=http://www.sharetrick.com rel="external"> ShareTrick</a>]

Look at this rel=”dofollow” and rel=”external” code. They define that the link as dofollow also if you do not use rel attribute, the link will be treated as ‘dofollow.' These links are relevant regarding Search engine optimization as they are tracked them by search engines and the value (which is called link juice) of the links also gets transferred.

Respectively if a search engine finds a “nofollow” backlink, they just ignored the link and link will not get deeper into crawling, and no link juice is passed. For, e.g.,

[<a href=http://www.sharetrick.com rel="nofollow"> ShareTrick</a>]

Look at this “nofollow” attribute in the above code. This defines a code as “nofollow.” So “no follow” backlinks are not relevant regarding search engines as it is not crawled. The comments section mostly have no followed the links. However, that does not mean that these links are useless. You can still get some quality traffic from these also.

Where to use?

DoFollow: (we can use dofollow backlinks in following instances)
Refer to a site having related content.
High ranked websites such as Google blog, play store, etc.
Link to the original source (in case you like to refer someone's content)

NoFollow: (we can use nofollow backlinks in following instances)
In comments section as we do not have any control over it (to prevent spam comments which might affect your site)
Unrelated sites in content.
Promotional Links (Affiliate links are meant for linking and on sale basis Commission, then why to give them our link juice)

Conclusion

Backlinks are one of the most compelling aspects of SEO. Building an excellent backlink profile with a mixture of do-follow and no-follow backlinks is going to be truly rewarding once your site improved its rank and lands in the front page, but if it is not done in the right way, it can have an enormous negative impact on your ranking.